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8/24/2020
Primitive x New Balance Numeric
Two titans of the tech world team up for a collab of global proportions. Tiago, Franky, Tre Williams and more from the Primitive and NB Numeric camps catch clips in the new kicks. -
3/20/2020
Primitive Skateboard's "Rome" Video
Primitive’s international super squad checks in to stretch the limits of skating. After Miles Silvas, Robert Neal and the rest light up Florida’s hot spots, the star from Stalin Plaza, Roman Lisivka, finishes the job on the other side of the sea. This promo hits hard. -
3/04/2020
Giovanni Vianna for Primitive Skate
Even after the Scramble, Gio stays hungry. The Brazilian wunderkind pops off in Barci and puts down a heavy half Cab crook in NYC for Primitive. Keep it up, kid. -
2/07/2020
Hyun Kummer's "Versace Plug" Part
You know him from the ‘Gram, but he’s been saving the best clips for this right here. Dripping with signature finesse, this part hits with authority. Hell yeah, Hyun! -
10/01/2019
Primitive x Crupie
Did the VX ever really leave? Not a chance. Check out this golden 4:3 part from the amazing Carlos Ribeiro celebrating the collab between Primitive and Crupie wheels. Enjoy! -
6/07/2019
Primitive's "TESTING II" Video
Trent McClung, Carlos Ribeiro, Tiago Lemos, Jenn Soto and Robert Neal come through in this new edit from Primitive. -
1/25/2019
Primitive's "Testing" Video
Primitive comes through with a new edit featuring Tiago Lemos, Franky Villani, Carlos Ribeiro, Wade Desarmo, Trent McClung and Marek Zaprazy. -
10/03/2018
Franky Villani’s “Always on my mind” Primitive Part
Franky is all time! Classic cool, tech gnarly, and comfortable enough to skate to the pet shop boys. Congrats on turning pro for Primitive, Franky! You deserve it. -
5/23/2016
Primitive x Biggie Promo Video
Primitive is proud to release a collaboration of products with the late great Biggie. Watch the promo vid here. -
5/03/2016
Brian Peacock is Pro for Primitive
Check out Brian’s next level board control in his pro part playing now.
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5/17/2026
Madcity Meltdown Event
Flying Low is bringin' the action back to the block in Wisconsin. Madison, get there! -
5/17/2026
Copy of Digby Luxton's "Fakename" Part TEST
Quality lines and impressive tech, Digby gets his kicks with Stevie Nicks. -
5/17/2026
Digby Luxton's "Fakename" Part
Quality lines and impressive tech, Digby gets his kicks with Stevie Nicks. -
5/17/2026
Today, Tomorrow and Ruby
The Super Co does it again! Friends and fanatics descend on the OC for the latest Foundation flick and a surprise for our gal Ruby Lilley. -
5/17/2026
Texalona Presents: "Texalona Flood"
The Texalona gang brings the VX from the Lone Star State to Stalin Plaza.
Events
In The Mag
A massive four block needs a fakie flip? There’s only one man for the job: Dylan Jaeb! He puts Rincon back on the map by going over the bar and onto the cover of our June ’26 mag. In this issue, we tap our 2014 SOTY Wes Kremer to interview the Mafia’s Alexis Ramirez as he wraps a bow on his first part as full-fledged member of Nike SB’s esteemed roster. More big game gets hunted when Red Bull goes to South Africa. Don’t worry, they didn’t hurt the animals, but the spots are another story. There’s even more muddy action outta Swampfest with Greyson and gang. No fire in Florida this year, but maybe for the best since we see the aftermath of what a Burn Zone looks like with Raney and co. on California’s coast. We got all that more! But you gotta grab the mag to get the full experience. What are you waitin’ for?